Keep Going

When we’re close to the finish line or the end of a project, we’ll hear a voice that says: “Keep going.”

Why is that, though?

It’s because if we hesitate for a moment, or stop to take a break, it’ll cost us time, resources, or even the prospect of finishing our goal.

More importantly, we keep going because if we don’t, we might end up quitting. And if we quit, what’s to say we’ll ever start on that project again?

Obviously, there is a limit to anything we do. Time. Energy. Focus. We cannot keep going forever. We cannot stay awake 24/7. At some point, we have to rest, recharge.

But to “keep going” doesn’t mean that we do the impossible. Rather, it’s to encourage us to finish what we started. Because when we’re close to the finish line, close to the end of a project, it’s not uncommon for us to slack off, to take it easy because we’re almost there. But we’re not there until we’ve crossed the finish line.