If you’re a subscriber to a store or a company, you’ll be inundated with emails on their sales and deals. 50% off. 2 for 3. Buy 1 get 1 50% off. All of these are great marketing pitches. You’ll probably even get flyers in the mail with coupons and special (exclusive) deals.
The temptation to buy things is much greater the more you’re exposed to them. Besides, how else are the businesses supposed to make their money without exposure? How else are people supposed to know what sales they have to offer?
But caving into buying into these sales/deals depends on our perspective. Although it can take a great amount of effort to delay buying the things we want, eventually, we’ll end up buying them (sooner or later). But if our perspective is, “I don’t need it,” or “I already have it,” or “It’s a waste of money,” then there is no temptation to buy it. It’s as if the sales and deals went through one ear and out the other.
Fallton Havenstonne 